In an industry that moves in milliseconds, how do you stay up-to-date with the latest trends? The good news is that 2018 continues to be all about video. However, the trends are constantly evolving, and that’s why you need to keep your finger on the industry’s pulse. Take a look at the latest video trends […]
If you are an iOS developer using NSURLSession, you have probably noticed that something is out of whack with the expiration mechanism of the cache. We have too – and decided to get to the bottom of it to save you some time. But first, lets see how it works exactly.
Recently, our R&D team in Vienna moved to a new space but we faced a slight snag in our plans. Between leaving the old office and settling into our new home, we had a three-day gap. Without an office, and armed with just our laptops, the team only had one clear option: Host a hackathon, […]
Earlier this summer, right after I started my marketing internship at the company, Mobfox held a Master Chef contest for all the cooking foxes in the office. Ben Rephael of our sales department came out victorious with his delectable Parmesan cheese bowl salads and dips on the side. I had the opportunity to interview this […]
Fraud – one of the 2018 adtech buzzwords (well, after GDPR), and a scary one at that. Fraud is a serious issue – with creative masterminds on the other end doing their best to take a big bite out of your fiscal revenue. Luckily enough advertisers and publishers can make sure that ad metrics received […]
Where are programmatic advertisers spending their ad budgets this year? According to eMarketer’s latest report “UK Programmatic Advertising Forecast for 2016-2019: The Industry Gets Serious About Fraud and Brand Safety” there’s a huge surge in programmatic spending, especially mobile, in the UK. Here’s what you need to know. As 2017 drew to a close, it […]
You may have heard that we’ve recently partnered with Moat, adding enhanced viewability metrics to our offering. Now there’s no doubt viewability is a win for advertisers seeking improved transparency and ad measurements. But it’s also a huge benefit for publishers as well and we’ll explain why. Before we get started, let’s first clarify what […]