Acquisition strengthens Matomy’s mobile and programmatic advertising capabilities, and follows its entry into a strategic partnership with global media giant Publicis Groupe
Digital advertising is undergoing a period of rapid growth and innovation, and nowhere is that more so than in the mobile advertising sector. According to eMarketer, worldwide mobile ad spend will reach $69.1 billion by 2016, up from $32.7 billion in 2014, while advertiser spend on mobile programmatic will grow to $14.2 billion by 2016 from an estimated $4.4 billion in 2014. It’s with these impressive growth numbers in mind that Matomy has made a strategic investment in programmatic mobile advertising via the acquisition of Mobfox, Europe’s leading mobile advertising platform.
The acquisition of Mobfox represents another strategic investment in Matomy’s digital performance-based advertising solution, following the announcement two weeks ago of its new strategic partnership with the French advertising company Publicis Groupe.
Mobfox offers a one-stop, integrated mobile ad solution for publishers and advertisers. Publishers can manage their mobile, native and video ad revenue streams through the Mobfox SSP, while maximizing worldwide direct sales and advertising revenue via the Mobfox Real-Time Bidding Exchange and state-of-the-art traffic mediation technology. The Mobfox DSP allows advertisers and agencies to run intelligent, optimized campaigns across its global publisher and app developer network by leveraging its programmatic media buying capabilities, as well as its unique traffic and reach.
The Mobfox platform will form the core of a revamped Matomy Mobile performance advertising solution, which will include several new features and capabilities for advertisers and publishers.
Commenting on the acquisition, Matomy CEO Ofer Druker said:
“The impressive growth of programmatic and mobile advertising has made it clear that both will form an important part of the future of digital advertising. Mobfox has built an excellent mobile programmatic advertising solution, and its business fits perfectly into our vision, complementing our performance-based advertising capabilities. We make it a priority to invest in companies that have developed proven innovative technologies and solutions that will give our advertising clients and media partners unrivalled access to these services. With Mobfox, we will continue to expand our capabilities in mobile and programmatic advertising, which are key growth engines for our business.”
Julian Zehetmayr, founder and CEO of Mobfox, added:
As part of the acquisition, Mobfox executives and other key personnel will join the Matomy team, which already has nine offices around the world, including its global headquarters in Israel, and regional headquarters in Germany, Spain, Mexico and the United States. Mobfox’s London office will become Matomy’s UK branch office.